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January 8, 2024

Launch of the Design for Fashion Retail Specializing Master @POLI.Design

Enrolment is now open for the 1st edition of the Master "Design for Fashion Retail. Phygital Retail Experience" hosted by POLI.Design

Today, the shopping experience is achieved through various sensory and informational stimuli and different distribution and communication channels, both physical and digital, defining new needs, strategies, technologies, and even new aesthetic forms. In this renewed context, retail becomes increasingly relevant in both its physical and digital forms, especially in the ‘phygital’ realm, between virtual and real. The Master’s program is designed to train new professionals capable of meeting the needs of the fashion system and addressing the transformation of digital and sustainable Retail.

During this interdisciplinary path, theoretical knowledge and a design-led approach are integrated to equip participants with the necessary tools for managing complex issues. The aim is to provide the expertise needed to start a professional experience as a Visual Merchandiser, Phygital Retail Designer, Omnichannel Strategist, Retail Events Manager, and many other positions that are relevant to the disciplinary field. The single modules of the master include theoretical lessons, seminars, exercises, and projects. The program is also enriched by a professional internship in companies or studios within the industry.





POLI.Design Specialing Master. I edition Launch


Experience, Retail Formats, Technology


#masterprogramme #phygitalretail #retailexperience