Skip to main content

2nd Designing Retail & Services Futures Colloquium


Sustainable retail and services futures

The Special Interest Group (SIG) Designing Retail & Services Futures from the Design Research Society (DRS) was established in 2021 under the guidance of the Design Research Society. The SIG strives to gain a better understanding of the value of design in the commercial sector, including disciplines, such as interior design, architecture, retail and hospitality, branding, marketing, strategic design, design management and consumer psychology. Design and its value have been a subject of study for many years and from many different disciplinary perspectives (ranging from product design to marketing, business economics, service design, management, environmental psychology, (interior)architecture, etc.). However, these perspectives have been developed in a fragmented way with discrete research methods and results that present limitations to practically applying these findings holistically across the inter-related fields of design, retail, and services.

Recent developments, accelerated by the pandemic and the economic crisis, have integrated services into retail and vice versa. This shift, driven by consumer needs and retailer dedication, has led to new approaches combining service and retail design. Whether online or offline, for products, services, or experiences, these changes highlight the need for research support. This colloquium aims to unite various disciplines to share knowledge and reach a consensus on terms and meanings related to retail and service design, fostering a holistic and comprehensive future for both fields.

Find out more on Theme and Tracks.



Auditorium Carlo De Carli, Building B9, Campus Bovisa Durando (Milan, Italy)

Google Maps

Open Street Map



14-15 May 2025


Call for papers

Submission date February 2nd, 2025

Find out more on Submission Guidelines.


Key dates

Submission of papers: Midnight February 2nd, 2025 (CET)

Notification of acceptance: February 30th, 2025

Registration opens: March 1st, 2025

Colloquium: 14 – 15th May 2025



Find out on Colloquium Commitee.



Any inquiries about this colloquium can be directed to