Ongoing transformations in fashion retail experience design. Exploring fashion retail experience design through four case studies

This contribution, presented at IDRSFColloquium in London – spring ’23, addresses ongoing transformation of fashion retail spaces. The authors bring four main arguments presented and exemplified by four case studies, namely: the use of experience design and emotion for brand engagement; the shift to communication and services offering; the influence of communities and collaborative media in the customer experience; and the relationship between brands and urban environment.