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Jinze Lyu

PhD Candidate

Jinze Lyu is a PhD student at the Design Department of Politecnico di Milano. With a strong educational background in Fashion Design, Design for the Fashion System, and Business Management, she possesses keen insights into both the fashion and business sectors.

She has previously served as a teaching assistant for the Retail Design Studio in the master’s program at Politecnico di Milano, as well as for the Fashion Design master’s program at Tsinghua University.

Currently, her research interests lie in the narrative design of omnichannel fashion retail. By focusing on eliminating disparities between channels to provide customers with an exceptional experience, she explores the relationship between narrative and omnichannel fashion retail and constructs effective narrative designs.